America has become more accepting of music sung in other languages in recent years, embracing with fervour South Korean groups like BTS and Blackpink. It's high time for the United States and the rest of the world to listen to more Hindi music, especially with Bollywood already becoming more and more popular in the American film industry.
American-Indian multi-instrumentalist Janapriyan Levine writes songs that have depth and musicality. Few producers have the ability to use a variety of elements to tell stories through music that transcends language barriers. He replied, "I listen until I hear what's missing, then I add it," when asked how he produces his work. His discography includes songs in many different Indian languages as well as instrumental music with incredible storytelling. The Grammy-nominated music director is in charge of creating Facebook's "friendversary" music and contributed to the creation of the 11,000-song Facebook Sound Collection.
Levine frequently visits India to look for artists and promote their work internationally. Another outstanding Indian artist, Neha Karode, is featured on his most recent album, Haare Haare. Mark Kohr, a seasoned MTV director who has worked with well-known artists like Green Day, Gwen Stefani, and Primus, is in charge of the music video. Through Ashley Thophia's stunning dancing, Kohr tells a tale about a young woman who undergoes an inner transformation as a result of her romantic interest. The music video will make viewers smile from beginning to end and is reminiscent of a peak rom-com movie.
Levine says, "I grew up on MTV in the 90s," and he can now cross off recording Haare Haare from his musical career bucket list. The music videos that Mark had directed had an impact on my childhood. It was a full circle experience for me to have him direct my very own music video. This song was the one that could do it. I have fans all over the world, and I wanted to give them all a reason to fall in love.
On November 25th, the music video will go live on Levine's YouTube channel.